According to Porter, there are 3 common strategy which is used company or business. 3 I discuss this strategy related to the online business. Following the strategy and its discussion:
1. Cost Leadership Strategies
This strategy is known by the name of the benefits of cost strategy. The meaning? Yes .. you can win the competition because you have a product with a cheaper price than your competitors. Cheap does not mean not qualified, the quality of the product must still try to keep your business as a professional so that your customers remain loyal to your products. Usually, this strategy is used if the product you are selling a lot of products or products that are sold by many competitors.
Consumer products are usually very sensitive to price, so prices are slightly more expensive than your competitors so quickly it will turn your customers to other hearts. This applies if your products in general have the same specifications to the products sold by competitors.
For example, you have a product that is an e-book contains information "on how to create a blog through blogspot.com" see if the e-book that you have not much different from the content of the e-book competitors, your competitors, the price is a factor that determine for prospective buyers in deciding whether they want to buy your products. Therefore tentukanlah price for the product you may semenarik.
2. Differentiation Strategies
Now what if you have a product that is unique or different from your competitors? If so then the strategy you use must also be different. Do not play in the price. But try your attention to the advantages or unique products that you offer to potential buyers.
Price is not the main candidate for the buyer in the context of this strategy, you do not mean consumers sensitive to price. Whatever the price you offer, provided you have a product that is unique and have differences of products offered by competitors and other products you will be hunted buyers. Do not think that you have a product that must be 100% different than your competitors. Unique does not mean your product is good, but rare is the unique creativity.
For example, a product that is the same e-book contains information on how to create a blog on blogspot.com. Same product but you can provide a unique product in a way to provide information that can be understood by readers in a short time. For example you can change the title of your e-book to "How to Create a blog on blogspot.com in 15 Minutes." So after you change the title on the course, you also need to change the information in the e-book you read so well and easily understood so that the title does not deceive buyers your product.
3. Focus Strategies
Third strategy is discussed strategy Michael Porter is the focus. Where is the product that you must have a consumer focus zero. Usually you are customized products and product candidates in the consumer segment is also not usually sensitive to the price.
For example, you have a website that sells t-shirts-shirts for uniforms, corporate or sports clubs. Well, if your products are tailored to the consumer demands the product you mentioned customized product. In this strategy you usually have to zero in the consumer products you use.
The three strategies are used in accordance with this type of product you will sell. But not closed the possibility you can combine two or three strategies above. Approximately what is the appropriate strategy for your products?
by: anang
source : artikelweb.blogspot.com
1. Cost Leadership Strategies
This strategy is known by the name of the benefits of cost strategy. The meaning? Yes .. you can win the competition because you have a product with a cheaper price than your competitors. Cheap does not mean not qualified, the quality of the product must still try to keep your business as a professional so that your customers remain loyal to your products. Usually, this strategy is used if the product you are selling a lot of products or products that are sold by many competitors.
Consumer products are usually very sensitive to price, so prices are slightly more expensive than your competitors so quickly it will turn your customers to other hearts. This applies if your products in general have the same specifications to the products sold by competitors.
For example, you have a product that is an e-book contains information "on how to create a blog through blogspot.com" see if the e-book that you have not much different from the content of the e-book competitors, your competitors, the price is a factor that determine for prospective buyers in deciding whether they want to buy your products. Therefore tentukanlah price for the product you may semenarik.
2. Differentiation Strategies
Now what if you have a product that is unique or different from your competitors? If so then the strategy you use must also be different. Do not play in the price. But try your attention to the advantages or unique products that you offer to potential buyers.
Price is not the main candidate for the buyer in the context of this strategy, you do not mean consumers sensitive to price. Whatever the price you offer, provided you have a product that is unique and have differences of products offered by competitors and other products you will be hunted buyers. Do not think that you have a product that must be 100% different than your competitors. Unique does not mean your product is good, but rare is the unique creativity.
For example, a product that is the same e-book contains information on how to create a blog on blogspot.com. Same product but you can provide a unique product in a way to provide information that can be understood by readers in a short time. For example you can change the title of your e-book to "How to Create a blog on blogspot.com in 15 Minutes." So after you change the title on the course, you also need to change the information in the e-book you read so well and easily understood so that the title does not deceive buyers your product.
3. Focus Strategies
Third strategy is discussed strategy Michael Porter is the focus. Where is the product that you must have a consumer focus zero. Usually you are customized products and product candidates in the consumer segment is also not usually sensitive to the price.
For example, you have a website that sells t-shirts-shirts for uniforms, corporate or sports clubs. Well, if your products are tailored to the consumer demands the product you mentioned customized product. In this strategy you usually have to zero in the consumer products you use.
The three strategies are used in accordance with this type of product you will sell. But not closed the possibility you can combine two or three strategies above. Approximately what is the appropriate strategy for your products?
by: anang
source : artikelweb.blogspot.com
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