Marketing Strategy in the Business Perspective

Marketing strategies that can be used to sell the product your business:

Conventional Sales
Sales of the ordinary going on in each hand (resellers) will reach the destiny of the product sold. For example the product is sold in shops or supermarkets.

Consignment
Often used many vendors or company or with a kind sale. Company menitipjualkan their product to the reseller. Examples are books in a large bookstore, or eat a big stall.

Direst Selling
Is a sales strategy to market products directly to consumers, no longer passing through the hands per hand. For example credit card offers, insurance, membership card, a bank product, and so forth.

Telemarketing
Means selling long distance, usually to the sales through focused sound. For example a bank credit card issuer or a large computer company.

Member Get Member (MGM)
Strategies that take advantage of consumers who have to reach new consumers. Nearly all the publisher or the phone company had to use this trick.

Cross Selling
Means to sell product to the consumer the same directly. Almost the same as MGM, which is more focused to the customer.

Take One Boxes
Sales strategy is simple, but very effective, because this method always standby all the time and cost little. For example in the preferred credit card, membership, property and spread with brochures and application form.

TV Shopping
Means that the sales through television. For example in Indonesia, have DRTV media or other TV shopping.

Mail Order
Is the sales made through postal mail or post. Examples are the sale of product accessories, beauty accessories, and others.

Phone Shopping
There is no direct power marketers such as telemarketing, the only sales that receive the phone. Almost similar to the mail order, just phone payment shopping through cash, credit cards or transfer after goods received.

Referral Company
Strategies that take advantage of other companies whose products vary, but there is a relation akan marketed product from your company. For example computer store that offers the service ISP (Internet Service Provider).

Multi Level Marketing (MLM)
Many tips for running MLM strategy. However, most importantly, if it is to follow a MLM network, there is no restriction for the other MLM.

E-Commerce
Sales strategy through the Internet, without a product even if it offered even. For example beritanet.com, andipublisher.com, and so forth.

Affiliate Program
Sales program is that the site banner ad company to other companies. The affiliate program is also called the company referral era virtual world.

Viral Marketing
Program is a combination of network marketing and the Internet. Marketing is not MLM, not just e-commerce, and implemented in an offline and online.

Source: Book "Selling Art: Business Perspective, Ide-Ide Sales And Marketing Strategies"
Author: Ali Arifin
Publisher: Andi Offset