Customer flood with Cross Marketing Strategy

A successful marketing efforts do not always have to provide unique product or service. However, based on the success of their growing customer base through effective marketing, and provide superior service, support and follow-up to provide a different experience for the customers and make them come back.



Cross marketing is an effort to expand customer base with an effective way, namely by making the cooperation between the two companies that have the customer base with the same demographic. Demographics such as the age level, gender, economic level and earnings.

Cross marketing is not free to give vouchers to customers for the next visit to your store. However, provides a selling program for customer to other companies who have worked together.

For example, a supermarket that has hundreds of thousands of card member, quote discount service salon and spa at partner companies, just show their supermarket member card. This campaign is a form of mutual benefit.

For customers, this is a clear added value that arouse interest, with only one card member, he will get discounts on the favorite shop. For the supermarket member card issuer, this is very important to keep their customer do not shopping move to another shop, considering the value added that they will get. The companies that provide discounts of this campaign the most effective, without advertising to radio, tv, newspapers or the internet, automatically their customer list will grow up fast.

Other examples such as a printing company that provides services of making business cards free for other companies, only with the names and phone numbers printing on the corner back side of the card name. Printing telephone number, although only printed with the font that is very small, will be the circulating virus by itself. Get to the lawyers, doctors, corporate marketing managers, or even can be outstanding mothers club.

If the print quality and design that make it very good, the card can talk to bring a lot of print orders. See a good card, it will cause a feeling curious to know who makes printing. And this means printing your order will be flooded in a short time.

Doing cross marketing must consider several things including:

1. Companies that collaborate are not competitors. Companies must have a different product, such as a supermarket with a beauty shop, spa, fitness centre, karaoke, car garage and gas station.

2. This company must have a customer base with the same demographic. If the supermarkets in cooperation with the heavy equipment, will not necessarily match.

3. Companies in this cooperation must be mutually maintaining a good reputation who joined the company in the group with the prime services.

4. Companies that joined the program must be consistent with the campaign that are exchanged. For example, if conditions get 25% discount spa services for each customer which showing the member card Supermarket A, then the company must be truly give it without a lot of questions again.

5. Companies that have joined in the group is not allowed to join the competitor groups.

If all goes according to the frame that has been agree on, of course will bring the benefits of the respective companies are incorporated therein. Cross marketing more effective if companies have joined have good awarness, let alone who has high trust level.

source : marketingtulen