At GDC, iPhone game development breaks out

by Daniel Terdiman

If you had any doubts that the iPhone must now be considered one of the world's most important gaming platforms, this week's Game Developers Conference in San Francisco will try to put them to rest once and for all.

For years, GDC, as it's known, has hosted two days of "summits" early in the week, before the main keynote address and the bulk of the panels and sessions begin, including the longstanding GDC Mobile, which dealt with just about every issue a developer could want on mobile and handheld devices.



And this year is no exception. Starting Tuesday, the GDC Mobile/Handheld summit will begin, offering 18 discussions on things like "bootstrapping games on Android;" "Creating augmented reality experiences on Nintendo DSi;" "Social networks: The new marketplace for mobile games?" and more. There's even one called "Get your iPhone game to 2,000 other devices."

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WiMax: Growth Back On Track

Since the recent economic meltdown growth of WiMAX deployment has really slowed, however experts are said to think that by the end of the year WiMax should take of again.

WiMax is said to be growing mostly in developing nations such as Africa, the Middle East, India, Europe and Asia, and following the recent 16% drop in revenue this growth is needed.


Some of the growth breakdown is also said to be caused by the initial success of WiMax, therefore some people see this pause of growth as a chance to re-organize. Hopefully with the upcoming prospects of WiMax the company’s involved will be able to deal with quick growth a lot better.

Jamie Pert
[via product-reviews.net]

Google vs pubMarketplace in Adsense Bar Fight

Apparently no one in the search and technology industry has ever been in a bar fight.

You want to take down the biggest guy in the room? You want to beat up Google? You don't go for the head (search), you must sweep the legs (ad revenue) first to take down someone bigger than you.

The launch of Wolfram Alpha is a fight for the head, but another attack on the legs of Google has come today with the launch of pubMarketplace, a site that offers PPC ad widgets to Web publishers and bloggers of all sizes.


pubMarketplace.com's pubTools (created by adMarketplace) includes an Ad Tag Cloud (in which contextually-relevant keywords are placed within an ad unit on the page, allowing users to view a selection of offers by rolling over a keyword or phrase - see below for an example). Of the three tools pubMarketplace is offering this is clearly the most unique. pubMarketplace is also offering however a search box that is unique in that it overlays the publisher's content in the same browser, allowing users to interact with the results and then return to the site. Finally, the Text Ad Box pubTool offers multiple relevant text ads in a IAB-standard or custom ad unit.

"pubMarketplace is a great alternative for publishers who are forced to choose between declining Google yields and running CPA ads," adMarketplace CEO Jamie Hill said. While I wouldn't be one to get in a bar fight with Google (I'd wait for them to have a few more drinks) I admire anyone confident enough to sweep the legs of a search giant.


source : websitemagazine.com

3D Blu-ray task force created

The BDA (Blu-ray Disc Association) is taking no chances when it comes to 3D in the home by assigning a 3D task force to monitor the tech.

This crack-team of 'three dimensional' operatives will take full charge of sorting out a universal specification for the format, ready for the upcoming deluge of 3D-friendly films to hit the home-entertainment market.


2009 is definitely the year for 3D in the cinemas, with the recent Coraline garnering superb reviews and Pixar's UP being a firm favourite at Cannes, but Blu-ray is not yet equipped with showing 3D in HD in the home.

Unmatched experience

The creation of this 3D task force will hopefully hurry up the format, with the BDA saying in a statement: Blu-ray Disc is the ideal platform for bringing 3D technology to mainstream home entertainment.

"Blu-ray Disc's capacity, flexibility and incomparable picture quality coupled with the activities of the BDA's 3D task force sets the stage for a 3D home entertainment specification that establishes another industry standard and enables an in-home 3D consumer experience unmatched by any other delivery mechanism."

Via Blu-ray.com