Here is a tips for your Blog more Attractive to Advertisers
1. Have an “Advertise with Us” Banner on your site
This is the single most important issue. It should click to an Advertising information page and have an easy way to contact you for more information and rates. Key points: Make it a graphical image or a tab. Keep it above the fold.
2. Keep the ads on your site specific to your site
Don’t have smiley ads and wallpaper ads if your site is site is about mobile phones.
3. Show them the banners
If you currently have no paid placements on your site, put up house ads or partner ads in the same spot you would run a paid spot. (A house ad refers to banners for other products or sites that you or your company own)
4. Throw up a free bonus ad.
By putting a free advertisement on your site, you may not only encourage similar ads or competitors to that product, but the company you added for free may decide to advertise with you. Ask for full disclosure of the performance of the campaign in return. (Total clicks, total purchases etc. ) Key points. Put the free bonus up with a direct URL without tracking tags or affiliate tags.
5. Show your site stats.
You need to show at least the basics for site statical information: Monthly unique visitors and total number of impressions are the 2 key ones. Other less important can be Google PR & Alexa rank.
6. User demographic information. Know your audience.
The bare minimum is Male/Female % and average age of your readers. Other potentially useful information includes geographic, HHI, single/married, number of kids. etc. How do you get this info? You can do site polls, survey’s, or get more detailed stats from ComScore or Quantcast.com
7. Have an ‘About Us’ section.
Clearly explain who you are and what your site is about. And also why you are an ‘authority’ on what you are writing about, and why anyone should care about what you have to say.
8. Don’t use Google AdSense on your site.
OK, this could be the most painful one for most people especially if you are generating a few hundred bucks a month from it already. But Google ad sense devalues your site and makes it look unprofessional. You have to ask yourself, “Do I want some real revenue from my site or Google’s table scraps.”
9. Keep your blog on topic.
If you are all over the map in regards to topics about which you talk about, advertisers won’t know if they are a good fit for your site.
10. Keep your blog professional.
If you are talking about your cat, (Matt Cutts), ranting about your drive to work, swearing or bashing every product you can think about, it will scare away
advertisers.
source : Darren Rowse - problogger.net
More Blogger Tips :
Showing posts with label blogger tips. Show all posts
Showing posts with label blogger tips. Show all posts
Sunday, April 26, 2009
Friday, April 17, 2009
Top 5 Tips for Professional Bloggers
If you're ready to move from personal blogging to become a professional blogger, where someone else pays you to author a blog for them, then you need to familiarize yourself with the following 5 success tips for professional bloggers to ensure you're positioned for a long and prosperous career.
1. Specialize
In order to have a chance at becoming a successful professional blogger who is capable of becoming a well-known paid blogger, you need to identify where your areas of expertise lie then focus on them. Position yourself across the blogosphere as an expert in that area by focusing your blogging efforts in 1-3 subjects then look for blogging jobs related to those subjects.
2. Diversify Income Sources
To succeed as a professional blogger, you need to start out by diversifying your income sources. You never know what might happen to a blog you're writing for another person or company. Unfortunately, the blogosphere is turbulent and a blogging job that seemed solid one day could disappear the next. Give yourself added security by finding income sources from more than one blogging source.
3. Provide Original Content
As you diversify your blogging jobs to multiple employers, it's critical that the content you provide to each is unique. Even if your blogging contract doesn't explicitly state that content you provide should be original and not copied elsewhere, it's a good practice to follow if you want to develop a reputation as a first-rate professional blogger.
4. Plan Ahead
One of the biggest downsides to professional blogging is the lack of time off. Professional bloggers are expected to be available and working 365 days of the year. With that in mind, your success as a professional blogger hinges on your ability to plan ahead in terms of taking time off for vacations, illnesses or emergencies. Regardless of what is going on in your personal life, you'll still have to meet the requirements in your blogging contract.
5. Don't Undervalue Yourself
Bloggers who are just starting out in paid blogging have a tendency to undervalue themselves and accept paid blogging jobs that pay less than minimum wage. Take a moment to calculate the per hour pay rate for each blogging job you pursue. Make sure the pay is truly adequate. Think of it this way - time spent blogging for too little pay could be better invested in searching for a blogging job that does pay well. Of course, all professional bloggers have to start somewhere, but as you gain more experience and develop your online reputation as an expert in your blogging niche, additional opportunities to diversify will present themselves to you if you look for them. Don't sell yourself short.
By Susan Gunelius
source :weblogs.about.com
1. Specialize
In order to have a chance at becoming a successful professional blogger who is capable of becoming a well-known paid blogger, you need to identify where your areas of expertise lie then focus on them. Position yourself across the blogosphere as an expert in that area by focusing your blogging efforts in 1-3 subjects then look for blogging jobs related to those subjects.
2. Diversify Income Sources
To succeed as a professional blogger, you need to start out by diversifying your income sources. You never know what might happen to a blog you're writing for another person or company. Unfortunately, the blogosphere is turbulent and a blogging job that seemed solid one day could disappear the next. Give yourself added security by finding income sources from more than one blogging source.
3. Provide Original Content
As you diversify your blogging jobs to multiple employers, it's critical that the content you provide to each is unique. Even if your blogging contract doesn't explicitly state that content you provide should be original and not copied elsewhere, it's a good practice to follow if you want to develop a reputation as a first-rate professional blogger.
4. Plan Ahead
One of the biggest downsides to professional blogging is the lack of time off. Professional bloggers are expected to be available and working 365 days of the year. With that in mind, your success as a professional blogger hinges on your ability to plan ahead in terms of taking time off for vacations, illnesses or emergencies. Regardless of what is going on in your personal life, you'll still have to meet the requirements in your blogging contract.
5. Don't Undervalue Yourself
Bloggers who are just starting out in paid blogging have a tendency to undervalue themselves and accept paid blogging jobs that pay less than minimum wage. Take a moment to calculate the per hour pay rate for each blogging job you pursue. Make sure the pay is truly adequate. Think of it this way - time spent blogging for too little pay could be better invested in searching for a blogging job that does pay well. Of course, all professional bloggers have to start somewhere, but as you gain more experience and develop your online reputation as an expert in your blogging niche, additional opportunities to diversify will present themselves to you if you look for them. Don't sell yourself short.
By Susan Gunelius
source :weblogs.about.com
